In this episode of Conversations In Depth, host Mike Carlon
speaks with Isaac Rogers, President of Sago, about his unique
journey from a tech startup in the early 2000s to a leader in the
market research industry.
Isaac shares the challenges and opportunities he
encountered along the way, including the industry's digital
transformation and the impact of AI on qualitative research. He
also offers insights into the importance of networking, the
evolving nature of in-person research, and strategies to engage
clients more effectively.
00:00 Introduction
and Guest Welcome
00:32 Isaac
Rogers' Journey into Market Research
05:49 The
Evolution of Market Research
07:08 Impact
of COVID-19 on Research Methods
09:00 Future
Trends in Qualitative Research
13:38 Challenges
for Independent Moderators
18:08 The
Role of AI in Market Research
24:37 Advice
for Aspiring Market Researchers
33:12 Sago's
Innovations and Final Thoughts